Flower Factor presents #FreestyleFreesia installation at IPM 2019

Visitors can follow their nose to find the Flower Factor booth at IPM Essen 2019! Here they’ll find the #FreestyleFreesia installation, showcasing the Freesia in an original, surprising way. They can experience the wonderful scent and captivating colours in a design that combines several art forms and pleases all senses.

Graffiti, poetry, scent, colours and design; this installation created by Kristel van Dijk and Flower Factor’s designer Roos van Unen is themed ‘Urban Roots’ and represents the #FreestyleFreesia movement. Flower Factor wants visitors to experience the Freesia in a different way, spark imagination and contemplation inside our booth. The #FreestyleFreesia installation invites IPM visitors to take a breath, sit down, listen, see and smell the Freesia.

FreestyleFreesia at Fleuramour2018 Flower Factor 15b

Best #ScentofSpringSelfie contest!
During the IPM, Flower Factor will also launch an exciting photo contest for visitors to join in and spread the word. Visitors can take their most fun and original #ScentofSpringSelfie in the booth of Flower Factor and enter the online photo contest.

#FreestyleFreesia video series
Flower Factor, a supporter of innovative floral design and promoter of proper floral education, inspires florists worldwide with the #FreestyleFreesia campaign, sharing video tutorials and photos of original flower arrangements ideas with Freesia.

More information:
Find the Flower Factor booth in hall 01A, booth 1A-A30A, partnered in the BLOOM’s GmbH booth, from Tuesday 22 till Friday 25 January 2019.

Click here for more information about the #FreestyleFreesia movement. 

More information:
Find the Flower Factor booth in hall 01A, booth 1A-A30A, partnered in the BLOOM’s GmbH booth, from Tuesday 22 till Friday 25 January 2019.