Online Floral Design course

Finally! An online Floral Design course which will teach you the basic techniques of floristry and inspires you at the same time!

Creating extraordinary flower arrangements starts with a good base. That’s why every florist should have all the necessary knowledge and technical floral skills. Flower Factor wants to provide florists with just those essential elements and bundled all basic floral techniques in the online education program ‘Floral Design’. This online education program is based on the books of renowned floral designer and creative director of Flower Factor, Pim van den Akker.

Level 1 will discuss all the basic techniques you need to master as a florist. Think about working with different types of bases and putting materials on a wire. Also, techniques like winding, piercing and folding will be discussed, which will elevate your floral design to a whole different level. Challenge yourself and let your creative mind run wild. Experiment and be inspired!

The videos and tutorials are amazing and give so much information away. I admit I learned many new tips. I really enjoyed this. It possibly proves that the program is not just for beginners, but also for any florist who wishes to learn and grow.

 Julie Pearson, UK-based floral designer and teacher.

Level 2 works at broadening knowledge, original use of materials, special techniques, creating exciting contrasts and the commercial side of floral design. More than 100 instructional and inspirational videos spread over 16 chapters stimulate the creative mind of students and florists. The course shows how special and distinctive floral design is within arm's reach.

Level 2 mainly challenges the student. It encourages you to look at materials in a different way. To (again) think outside the box and to experiment. Because only by trying out and giving your ideas space to develop, you can progress. And that is important in a time where you have to distinguish yourself as a florist from others by showing your creativity and craftsmanship.

Pim van den Akker, internationally renowned floral designer and creative director of Flower Factor.


It is so informative, there is literally something for everyone, beginners progressing from level one to experienced practitioners. This is a unique way in which to learn and develop our craft. The delivery of information is so visual/pictorial whilst still giving sound underpinning knowledge. It was a joy to watch, take inspiration for learning new techniques and being encouraged to develop our own ideas. 
A fabulous investment into your creativity and floral understanding.


Julie Pearson, British floral designer and floristry teacher on level 2

If you are interested to purchase this online course as a school, please contact us at