About us

Founded by renowned Dutch floral designer Pim van den Akker, Flower Factor strives to share floral passion and knowledge. Aspects that the various segments in the flower industry have in abundance. It is Flower Factor’s objective to connect all the links (or 'factors') and help the entire flower industry bloom. We work closely with international floral designers and companies that are active in this beautiful industry.

Let's partner up and inspire florists and consumers to flower their lives with your products!

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An international stage 

Flower Factor is the place where all things floral come together: inspiration, story telling, education and branding. We promote the high quality products and services of our partners, growers and wholesalers in such a manner that it is relevant for florists and consumers.

We feel there is still so much more that can be done with flowers and plants than what the trade and retail are presently focusing on. What about the story behind each product? A passionate story is best told together. That’s why we share inspirational stories of our partners, ‘How to make’ video tutorials, floral video specials, beautiful photos, tips and tricks for florists and floral news on a daily basis. Not only on our website, but on our Facebook pages, YouTube channel, Pinterest and Instagram accounts too.



An ever growing platform with:

  • over 10.000 florists on our website each month
  • Flower Factor website visits grow each month with an average of 15%
  • over 46.000 followers on our Facebook pages (Dutch, English, German, Spanish and Russian)
  • over 10 million views on our Facebook pages in 2016 
  • monthly newsletter, vlogs and livestreams
  • new video tutorials every week
  • 6600 followers on Instagram
  • 7500 YouTube subscriptions 
  • daily views on YouTube: 1500-2000
  • a team of internationally renowned floral designers
  • offline activities such as Floral Jams, masterclasses and trade fairs


What can Flower Factor do for you?

Flower Factor is more than just an online inspirational platform. We want to be a partner for growers, wholesalers and trade associations and work on effective marketing, online strategic advice, powerful film productions, offline events and more. 


Video productions & photography

Thanks to our creative and professional editors, we can offer high quality film productions. We shoot inspirational and educational videos with internationally renowned floral designers like Pim van den Akker, David Ragg, Klaus Wagener and many others. They show how to make extraordinary floral designs and teach new skills. The flowers and plants they use are from Flower Factor members. 

We offer special film productions as well, like commercials or a series of promotional videos to introduce new varieties. In short: custom made innovative video productions.


Events & Floral TweetJams

Because nothing beats meeting in real life and having a cup of coffee together, we have a strong offline presence too. We organize events like the Floral TweetJam and masterclasses and attend major trade fairs. 

Flower Factor organizes Floral TweetJams on a regular base. This event attracts florists from all over the world, jammin' with flowers and showing their design skills. Thanks to online live streaming of the event, anyone can watch and interact using YouTube and Twitter. It is a beautiful occasions to introduce our members' products to a wide range of floral designers. All designs are photographed and can be used for promotion later on.

Read more on our Floral TweetJams. 


Strategy & Marketing campagnes

Flower Factor likes to think along side with you about your online and offline appearance. Would you like a campaign for introducing new varieties? Or a new website? We are happy to help. With our experience in the flower industry and experts on online and offline communication, we can offer the right tools for your campaigns.



Get the ‘Flower Factor’

We'd love to work with you and share your inspirational stories in special floral films, How to make video tutorials or beautiful photos. We will help your business grow and reinforce your brand!