How can we make millennials purchase flowers again?

Understanding millennials’ purchasing behaviors can help you develop strategies to minimize barriers and increase profits.

In the first of a series of articles detailing the results of a new study from AFE and the Floral Marketing Research Fund (FMRF), called “Marketing Tactics to Increase Millennial Floral Purchases,” major purchasing barriers for millennials and specific ways to overcome those barriers are featured. 

What are the Purchasing Barriers?
Millennial consumers have several main reasons that reduce their likelihood of purchasing floral products. Most millennials surveyed do not purchase floral products due to perceptions of them being expensive, as well as their perceived short life span. Keep reading...

source: Floral Daily