Flower Factor Team

Meet the Flower Factor team! Together we have all the expertise to inspire and educate all the factors in this industry. We present flowers, plants, floral design and floral techniques in a way so it is valuable content for growers and florists. Our mission is to bring all flower factors together so we are able to learn from each other, grow and expand in our businesses and passion.

Together with the best growers of beautiful flowers and plants, wholesalers, guest floral designers and collaborations with great companies in this industry we are able to make this all happen. 

Pim van den Akker is an internationally renowned floral designer, founder and creative director of Flower Factor (2012). 

Flower Factor team Pim square2


Mirjam Hendriks is the founder of Admire Consult (2010). As a marketeer in the agro-business, she has worked for several years at the Dutch flower council Bloemenbureau Holland in management and strategic positions. She is Flower Factor's commercial director.

Flower Factor team Mirjam square2


Miriam Hielckert started working as a personal assistant of Pim at PimDesigned in 2012. When Flower Factor was founded and the team was extended, her job evolved and she became our trusted Office Manager. Being surrounded by flowers and plants makes her happy and the inspiring surroundings certainly adds to that feeling. Proud to be a member of the Flower Factor team!


Flower Factor team Miriam square2 


Roos van Unen is floral designer, photographer and floral assistent at Flower Factor. The horticultural sector and her beautiful products have always fascinated her. After completing vocational education aimed at 'Flower and Design' and specialising in 'Nature and Design' she is off to a flying start as a young floral designer.


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Patricia Beekelaar is all round editor, creative copywriter and account manager at Flower Factor. Worked in a flower shop for over a decade as a side job, studied Communication sciences at the Amsterdam University of Applied Sciences and after a varied career at a Dutch public broadcasting group, she brought her knowledge of the media into the world of flowers and plants.


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Lesley Scheffers is web editor, copywriter and account manager at Flower Factor. As a grower's daughter, the horticultural sector has played a big role in her life. After studying English at the Rotterdam University of Applied Sciences, she chose to work in the horticultural sector. Her affinity with plants, flowers, language and experience in the sector is a mix of qualities which are an asset to the Flower Factor team.


Flower Factor team Lesley square2