Dutch Freesia Growers united in Fabulous Freesia aim to inspire florists and consumers to use this versatile flower.
The Freesia is traditionally a well loved flower, because of its scent and the way it evolves in the vase. With so many colours and the single or double flowered varieties, there's lots to choose from.
Freesias are often used as an extra in (bridal) bouquets or flower arrangements but Flower Factor wants to show a different side of the Freesia. How it can play the leading role. Be different. Surprising. And attract new target groups.
The new Freesia promotion campaign is all about innovative designs, fresh ideas and inspiration. And for that reason we are going to freestyle! We are going to ask a whole bunch of florists to 'freestyle' with Freesias. We will keep you up to date on the campaign via this website and social media.
Earlier designs by Flower Factor
Watch the designs Flower Factor made earlier with Freesias from the United Freesia Growers: